PLAY ALONG,  legesind

Role: Play Designer for exhibition ‘Legesind’
Client: Heerup Museum, DK

Key themes:
Exhibition design, Play design, Open-ended Play, Graphic design, Concept design

The play concept ’PLAY ALONG’ is developed for the art exhibition ’Legesind’ at Heerup Art museum, Denmark.

The concept consists of 5 designs and play approaches that invites the museum guests to play along with the creative universe of the artist Henry Heerup, the rules and norms of the art museum and with each other. The play designs leaves room for the guest to contribute to the exhibition and play along with previous contributions from museum guests.

The designs draws inspiration from Heerups artistic process and artworks, and uses this as a common third to unfold play at the art museum, using aspects from construction play, storytelling and open-ended play.

The play designs turns well-known elements from the museum and common rules for behaviour at the art museum upside down. This is done to integrate play at the museum with existing norms, and to avoid that existing rules of behaviour to challenge the invitation to play along.

‘PLAY ALONG’ emphasizes on collaboration and interactions between guests, both direct and indirect in the play designs. In this exhibition we want you to contribute and play along, also with the other guests.

The Play design starts at the museum entry, where the guest receive an entry ticket of trash, with the invitation to ‘PLAY ALONG’. In the exhibition room, this trash ticket can be used as a part of a big co-created story, written and exhibited by the guests them self.

Art works of Heerup is hidden in the exhibition wall, with only small parts visible. Here the guests are invited to finish the artwork, by drawing on the wall –Turning the role of the viewer and artist upside down.

Big scale trash objects invites the guests to build and play. This is where the guest can explore the process of building a trash-model, such as Henrup Heerup did. The big scale is used to challenge the guests to collaborate,to activate the body in the open-ended play and experience the art in a playful way. 

The exhibtions graphic design, is developed with a green colorcode to mark the play designs. Texts has been replaced with handwriteing, to make information more informal and in the spirit of Henrup Heerup.

Photos, credits to Heerup Museum

Photos, credits to Heerup Museum